Industry partner Elation was proud to support Production Park and Academy of Live Technology in powering the British Music Embassy (BME) stages at this year’s South by Southwest (SXSW) conference and music festival in Austin, Texas.
The very latest in cutting-edge products and equipment was used by the ALT student team to illuminate the stage and artists as they took on the roles of lighting technicians and operators. Elation was pleased to supply 18 PROTEUS LUCIUS, 18 PROTEUS RAYZOR BLADE S, and 8 RAYZOR 760 for use on the British Music Embassy stage, all provided by Elation’s US office.
Pictured above: Frank Turner and the Sleeping Souls, SXSW 2024
"SXSW is world renowned as a launching point for promising talent and we were honored to have had the opportunity to throw our support behind BME and the up-and-coming British artists that played this year’s festival"
commented Graham Hill, Business Development Manager at Elation.
"As an industry partner of the Academy of Live Technology and its education offer, we were more than pleased to put some of our latest professional lighting gear in the hands of students for use on the prestigious SXSW stages. It is invaluable real-life experience that will certainly contribute to shaping the careers of the next generation of live event professionals. Our support in helping ALT develop a much-needed pool of skilled talent within the industry is essential, while it reinforces our belief and commitment to education and professional development. It's not just about supplying equipment; it's about investing in the future of the industry."
Bradley Nicholson, ALT Alumni explained;
"The support from Elation this year on the BME stages was absolutely amazing, supplying the team with a great range of IP-rated fixtures – much needed in the Texan storms we faced! I particularly enjoyed working with the 18 Proteus Rayzor Blades paired with the Proteus Lucius spots. I had a great selection of high-intensity fixtures and effects to play with for each of the incredible, and totally individual, artists over the SXSW schedule. The in-country support the team received from Elation was brilliant, with an Elation Rep coming down to the venue on multiple occasions to give us a hand and to help me get the most out of the fixtures."
Photos: Thomas Jackson / TyneSight Photographic
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